A strategic pharmaceutical marketing firm approached Hardboot. They required for one of their clients a solution for mobile reps to use as an engagement tool with physicians. The app would need to engage physicians in clinically relevant discussions which meant delivering on complex clinical business rules to drive the solution.
Hardboot harnessed the tablet technology used by the sales reps to create a flexible and scalable solution based on HTML5. The business rules driving the case parameters in the application are presented in a simple, elegant format reps can easily share with physicians to evoke discussion on how therapies are used in treatment.