INFOGRAPHIC: Why You Need a Mobile Email Strategy

//INFOGRAPHIC: Why You Need a Mobile Email Strategy

INFOGRAPHIC: Why You Need a Mobile Email Strategy

INFOGRAPHIC: Why You Need a Mobile Email Strategy

With all the hype surrounding the shift towards mobile, its easy to neglect some of the tried and true tactics to communicate with customers and stakeholders. One of the most effective ways to connect with your audience has been (and still is) email. While the medium may have changed (smartphones instead of desktops) and the ability to reach someone anytime (not just when they’re sitting at their computer) the basics of email marketing remains the same.

Here’s an infographic created by TotalSend explains that email is mobile and some of the key facts behind how consumers are interacting with email on their mobile devices. Here are a few highlights:

  • Mobile open rates have skyrocketed by 300%
  • The total number of email account is expected to increase from 3.3 billion in 2012 to 4.3 billion in 2016
  • 58% of marketers see smartphones and tablets effecting their mail strategy in the next year
  • 40% of marketers don’t know what percentage of their emails are read via smartphone
Email is Mobile - Don


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One Comment

  1. CAMP Favourite Marketing Blogs February 1, 2016 at 5:26 pm - Reply

    “65% of decision makers read their email via mobile”. There are countless other statistics which emphasizes the significance of having a mobile email strategy. It allows you to reach out to your audience anytime. Check out the resourceful post by Hardboot Inc for additional insights: Why you need a Mobile Email Strategy?

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