INFOGRAPHIC: Why You Need a Mobile Email Strategy
With all the hype surrounding the shift towards mobile, its easy to neglect some of the tried and true tactics to communicate with customers and stakeholders. One of the most effective ways to connect with your audience has been (and still is) email. While the medium may have changed (smartphones instead of desktops) and the ability to reach someone anytime (not just when they’re sitting at their computer) the basics of email marketing remains the same.
Here’s an infographic created by TotalSend explains that email is mobile and some of the key facts behind how consumers are interacting with email on their mobile devices. Here are a few highlights:
- Mobile open rates have skyrocketed by 300%
- The total number of email account is expected to increase from 3.3 billion in 2012 to 4.3 billion in 2016
- 58% of marketers see smartphones and tablets effecting their mail strategy in the next year
- 40% of marketers don’t know what percentage of their emails are read via smartphone