Hardboot Announces Expansion of Toronto-based Sales and Marketing Team

Toronto, Ontario – Hardboot, a leading Toronto-based custom software solutions provider, announced the addition of Krysten Milne to the role of Senior Manager of Sales and Marketing.

Krysten will operate out of Hardboot’s Toronto headquarters where she will be contributing to the management and acceleration of the company’s continued growth. As one of Canada’s most recognized custom software solution providers, Hardboot felt that bringing on additional talent to manage their rapid growth is both necessary and timely. Hardboot offers full-service enterprise, ecommerce and mobile software solutions; But Hardboot is perhaps best known for its ability to effectively plan, execute, and complete projects, while avoiding the hassles and navigating the pitfalls that many businesses face in their own attempts to deliver projects on time and on budget.

“When we ran an analysis, we found that the majority of our growth has come from client referrals, and we are extremely proud of that fact”, according to Jeffery Potvin, CEO. “Oftentimes, we are the first responders when someone’s IT project runs amok…we get it back on-track and delivered – fast!”… “When customers see the results, they recognize how much easier it can be to let us handle their projects from start to finish and they’re more than happy to recommend us to their colleagues because of the established sense of trust and reliability”, says Jeffery. “The key for us now is to properly manage and continue accelerating the growth that we’re seeing, and we’re excited to have Krysten on board to help with exactly that.”

Krysten Milne joins Hardboot with an extensive background in both marketing and sales, and an MBA from Ivey Business School. Prior to completing her MBA, she worked as a marketing consultant to companies in a diverse range of industries, helping them achieve significant top-line growth, amongst other relevant business metrics, and more recently spent time in the financial services industry fine-tuning her sales skills.

Krysten believes, “[For me] this is a fantastic opportunity to join a well-known and well-respected company in the tech industry, and to help drive their continued growth”. Milne said, “With an already impressive list of clients under our belt, I’m very excited at the direction that the company is headed, and at what we are going to accomplish going forward.”

About Hardboot

Hardboot is a custom software solutions provider and private company headquartered in Toronto, Canada with satellite offices in Waterloo, New York, the Philippines, and Asia. It is composed of a team of strategists, developers, project managers, and designers with a single goal in mind: to help companies maximize their potential using innovative software solutions, and to manage these projects from start to finish, seamlessly, every time. Visit www.HardBootInc.com for more information.


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