Our Team

Jeffery Potvin
Jeffery PotvinCEO & Managing Director
With over 20+ years experience in interactive development, Jeffery has launched Hardboot into a multinational company with over 600 projects to date. His keen understanding of the custom software landscape has created an agile team of some of the best experts in North America. As a lifelong entrepreneur, his career achievements have seen him launch four successful online stores for Loblaw as well as Kaboose which sold to Disney.
Laura Lirette
Laura LiretteDirector of PMO
Laura is responsible for overseeing and coordinating the successful execution of all Hardboot Projects. With a strong ‘hands on’ approach, she ensures that the assigned budget and project management processes are in place and evolve where necessary. Laura has over 18 years experience in the digital arena and brings her expertise to a proven PM team !
Krysten Milne
Krysten MilneSenior Manager - Sales and Marketing
With extensive experience in sales and marketing across a variety of industries, as well as an MBA from Ivey Business School, Krysten brings a strategic mindset to the table that is instrumental in helping her clients succeed. As a former consultant, Krysten is able to pinpoint problem areas within a company and come up with creative business and technical solutions to help solve them, and is passionate about ensuring these solutions are delivered seamlessly to her clients, every time.
Alexis Lockhart
Alexis LockhartLead Design & UX Strategy
Alexis is a highly motivated Art Director with the ability to tell a client’s story through digital design, campaign development and lead generation strategies. Having worked in over 20 verticals from the neighbourhood roofer to the enterprise fortune 500 companies in strategy to execution, gives Alexis a well-rounded understanding of demographics and client needs/wants.
Amy Misselbrook
Amy MisselbrookFinance Manager
Amy obtained her Bachelor of Commerce Degree at the University of Ontario Institute of Technology with a specialization in accounting and is a member of the Chartered Accountants of Ontario. With over 9 years of experience in the accounting field, she has worked with a wide range of clients in accounting, consulting and audit. Amy specializes in technology start-up companies, however has also has a wide range of experience in manufacturing, retail, entertainment and communications industries.
George
GeorgeChief Visionary Officer
Along side of Hardboot’s CEO, Director of PMO and the rest of the HB Management Team, I excel at providing broad and comprehensive direction on all matters related to HB and our Clients’ business objectives, as well as the vision required to contribute and direct future courses and successful outcomes. In addition to being a seasoned digital business-executive, I have a solid track-record of driving ideas that move companies forward, and defining corporate strategies and working plans that result in success.

Our Clients Include